About Us -Press
Last Second Media to Grow Business Base for Per-Inquiry Ad Agency/
LAS VEGAS (NEWSWIRES) – Creating exciting new opportunities for trial lawyers seeking acquisition of tort-liability cases, media brokerage firm Last Second Media has unveiled a bold marketing campaign aimed at garnering attorney clients new potential product liability, malpractice, product-recall, and wrongful-death suits.
Since 2001, Last Second Media Inc. has used direct-response media to help attorneys nationwide secure thousands of new clients in headline-making suits involving Mesothelioma, Vioxx and Celebrex, and heart defibrillator and hernia patch cases.
“Our firm has delivered thousands of new tort-liability cases for legal firms as a comprehensive service package,” reports Frank Pournelle, President and Founder of LSM. “We create commercial scripts with emotional appeal and self-selecting criteria, produce cutting edge television and web spots, develop outstanding call-center screening, and access potential cases months ahead of the competition.”
Using a unique yield-analysis program called Broadcast Return on Investment (BROI), Last Second Media has had tremendous success with per-inquiry media programs where client firms pay only when customers respond to advertising, and the combination of multiple offline media drives response for clients rather than solely serve existing demand. “A client can profitably obtain new cases long after competitors stop running cash media to secure tort-liability cases,” says LSM Vice President of Business Development, Robert Visco. “We can increase your firm’s profit margin with lower costs, greater longevity, and greater reach.”
Delivering economical advertising by creating pseudo-partnerships between broadcasters and law firms using millions in unsold advertising inventory, we are able to reach injured parties and their families by use of our 230-station radio inventory across 26 states; clients can be on the air in a matter of days. Per-inquiry television programs can be initiated in under a week with Web Video Launch, which provides top ranking with organic search terms in as little as ten hours.
Last Second Media has connected firms with liability cases involving heart valves, dialysis machines, breast implants, consumer electronics, and tobacco and food-product suits. We are actively seeking new clients for cases involving clean-room birth defects, anti-convulsant medication, commercial trucking accidents, insurance and social security coverage, environmental criminal liability, and many more.
The proven operational success of Last Second Media will target, attract, qualify, and process candidates so that clients can concentrate on their practice with no additional staff or learning curve. To date, LSM has secured an estimated $100 million in legal settlements for attorneys and their clients: contact us at 1-800-334-4500, or visit us at http://www.Direct-Response-Radio.com, http://www.LastSecondMedia.tv, or http://www.WebVideoLaunch.com.
Las Vegas, NV – Web Video Launch 2.0powered by Last Second Media is a Web Video engine driving direct marketers to more leads and more revenue. Lead Generation Marketing just became easier for growth companies with cost per lead (CPL) web video marketing from Web Video Launch 2.0. Local enterprises, regional firms and national brands are all participating.
“Whether it’s a local guy seeking to market his small business, a mid-size firm raising capital to expand, or a national brand looking for a new sales channel,” says Frank Pournelle, President/CEO of Last Second Media, “Web Video Launch 2.0 delivers web video marketing optimized for top placement on Google and other search engines.”
What differentiates Web Video Launch 2.0is the ability to provide integrated web video marketing for lead generation on a PI, Per Inquiry, CPL, CPA or CPS basis. Clients that participate will enjoy unlimited sales lead potential in a pay-only-for-performance web video campaign.
“We can help grow your business at a fixed cost less than 25% of margin,” says Pournelle. “Let’s say your consulting firm helps companies with reverse mergers, public shell corporations, raising capital, and IPO’s. If you make $10,000 representing a small business merger, and that on average you close 10% of your lead inquiries, then you should never pay more than $250 per qualified lead.”
In this recession, Cost-Per-Lead (CPL) advertising delivers profitability and growth. By offering CPL Web Video Marketing, Web Video Launch 2.0bridges the gap between offline TV and radio advertising, with a series of performance based online web video marketing campaigns. Web Video Launch 2.0clients may pay for each web or phone lead using CPL (Cost per lead), CPA (Cost per Action) CPC (Cost per Call) or even PI (Per Inquiry) basis.
“For high-dollar financial transactions, Web Video Launch 2.0will deliver qualified, motivated potential customers. As early movers in web video, our clients will ride the curve with optimized web video innovations to make you relevant to your potential customers,” says Bob Visco, Vice President Business Development of Last Second Media Inc.
"Cost-Per-Lead web video marketing allows advertisers to pay only for leads - and not for impressions and clicks that frequently never convert, “ says Visco. “Online lead generation has traditionally been associated with generic, re-sold sales leads or incentivized co-registration. With Web Video Launch 2.0advertisers generate unique web video marketing leads -- leads specific to their campaign. There are no re-sold leads in this model.”
Advertisers find Web Video Leads have high lifetime value. They use web video marketing leads to remarket to their consumers - building e-newsletter lists, forums, community sites, reward programs and other member acquisition programs.
Web Video Launch 2.0is a monthly web video marketing service for high dollar financial marketing on a cost per lead (CPL) basis. Corporate lead generation clients enjoy high ranking on Google and other search engines using integrated search engine optimization (SEO), web video marketing, PR, RSS and social media. The lower cost advertising and marketing services are achieved by building and launching web video pages optimized for relevance, recency, and sales conversion. With highly efficient web video marketing systems, you can now pay for each lead and eliminate much of the risk of web video marketing online.”
The original Web Video Launch syndicates web videos and associated promotion components for clients and entities in over 120 categories. Reach extends to over 55 video engines, 160 blogs and 195 social book marketing locations. And more are being added to the mix daily.
With Web Video Launch 2.0, the basic service cost for Web Video Marketing can be as low as $3,000 a month against a guaranteed cost per lead (CPL).
Until December 31, 2008, Last Second Media is offering a complimentary research for qualified lead generation candidates in the sales industry.
Call Frank Pournelle, President, Last Second Media at 1-800-334-4500 PR@lastsecondmedia.tv
Visit www.WebVideoLaunch.com to see Web Video marketing case studies.
Proven by Last Second Media’s Web Video Syndication Program**
CONTACT: www.LastSecondMedia.tv - Last Second Media, Inc. Frank Pournelle 1-800-334-4500 frank@LastSecondMedia.com
Las Vegas, NV Last Second Media, the first cost per lead (CPL) media brokerage to deploy web video marketing two years ago, today announced the ability for advertisers to create CPL web video ads using their web video syndication (WVS) platform. The new WVS program enables direct response marketing using exsisting national TV commercials to dominate expensive key terms on search engines and boost the Search Engine position over competitors.
"In this economy, we are always looking for ways we can get more bang for our buck," says Fred DiCarlo, President of 1800-MarryMe.com, an industry leading online retailer of diamond engagement rings. "We run a large number of online campaigns to generate qualified leads and build our business in a cost-effective way. Last Second Media's web video syndication (WVS) platform is by far the best performing of all our creative units."
Current advertisers using the web video syndication (WVS) platform include: HearingPlanet, ComfortableRetirement, LifeGuardian, Diabetes Care Club, TimeSharesOnly, www.1800-MarryMe.com and more – a full list of available case studies can be seen here: http://www.lastsecondmedia.tv/webvideosyndication.php
“Our new web video syndication program matches the new step-by-step procedures recently adopted by the search engines to recognize full motion video over text-based SEO links. With our unique process and video submission engines, Last Second Media now makes rapid disruption of organic key word rankings available for marketers of all types and sizes. By providing advertisers with a program that pairs tracking capabilities with a pay-for-performance cost structure, we can rapidly deploy the medium of web video marketing for a unique level of response, branding and engagement,” says Frank Pournelle, President, LastSecondMedia.tv
About Last Second Media’s Web Video Syndication Program
The web video syndication (WVS) platform profligates search engine optimization (SEO) using web video dedicated to placing clients' TV commercials on the first page of relevant natural search results on leading search engines, such as Google, AOL, Yahoo!, and MSN. See the Web Video on Last Second Media's web video syndication (WVS) platform at http://www.lastsecondmedia.tv/webvideosyndication.php
Located in Las Vegas Nevada, Last Second Media specializes in pay for performance, cost per action (CPA), cost per lead (CPL) and per inquiry marketing via TV, radio, in newsprint and within online advertising. To learn more, visit http://www.lastsecondmedia.tv or http://www.Direct-Response-Radio.com
**Reverse Mortgage Specialists Received over $2 Billion in Home Value Referrals from Television Advertising**
Las Vegas, NV –National television advertising by referral service, ComfortableRetirement®, produced 10,446 qualified inquiries from seniors interested in reverse mortgages. As reported by the homeowners themselves, the total home value of these qualified reverse mortgage inquiries was $2,067,540,000 according to Frank Pournelle, President of ComfortableRetirement®.
Over 50,000 American seniors called ComfortableRetirement® for a free referral to a qualified reverse specialist in their state and to receive a free information kit and DVD. The customer’s information kit and all other costs are sponsored by a single reverse mortgage specialist or company licensed in the state of the caller.
“At its heart, ComfortableRetirement® is a co-operative advertising program for reverse mortgage specialists around the country. We make the cost of advertising affordable and do much of the marketing and mailing for our clients. We qualify callers so that our specialists can concentrate on growing their reverse mortgage practice. We also insure a level of service and quality to the consumer by assisting a customer in learning about a reverse mortgage and understanding thier options.”
All client sponsors of ComfortableRetirement® have promised to abide by the Code of Ethics proscribed by N.R.M.L.A., the National Reverse Mortgage Lender’s Association. Each sponsor is also required to help consumers obtain free phone counseling from a third-party, non-profit counselor approved by the Housing and Urban Development Agency.
Because they employ this exclusive lead sponsorship program, “ComfortableRetirement® insures that our seniors are never placed on a cold call list,” said Pournelle. “So, unlike LendingTree with multiple calls from different people, our customers get referred to a single qualified specialist. The mature of this country are not keen on getting sales calls.”
**LeadGenius Goes Beyond Click Fraud Protection with Artificial Intelligence for Lead Verification **
LAS VEGAS, June 10 /PRNewswire/ -- In response to heightened media attention regarding click fraud in the Google and Yahoo CPC programs, a prominent direct response advertising agency, Last Second Media , has publicly unveiled its lead verification process: LeadGenius.
Massive nation-wide creative collaboration introduces the first 3D digital character in Direct Response TV
The new TV campaign for 1-800INKJETS' CartridgeClub is ready for the main stage . On Tuesday, Anderson Grimes Melton completed over 289 hours of computer rendering time and will assist Last Second Media in debuting the high-end direct response commercial on national television, September 15.
The campaign was highly orchestrated, using digital and real-world talent from across the country. In Florida, the art direction talent of Guillermo Herrera at O3B.com maintained brand integrity, while 3D specialist at Anderson Grimes Melton in Carson City, NV set their six machines to render the character over several weeks.
Meanwhile, in Las Vegas, NV the real world actor portrayals were produced by Mike Levy at CMX/Century Productions using high-definition cameras, digital sound mixing and a custom music score.
Rusty Meyers, a long time commercial veteran spokesman for Wendy's joins Mr. Inky, as the stars of this upbeat, bright continuity campaign. And now, the 45 day production time will be leveraged with a healthy pay-for-performance DRTV campaign using up to 600 broadcasting outlets around the country.
The creative-teamwork is also backed by a strong continuity offer -- not only does the consumer get a free Mr. Inky Plush Toy (to capture word-of-mouth), they also receive a free set of both black and color inkjets when they sign up for just one additional delivery at up to 60% off.
Sacha Ouvaroff at The Difference Engine produces. Last Second Media directs, manages media assignments and brokers the pay-for-performance TV and radio opportunities.
Last Second Media helps HearingPlanet target a younger market for their hearing aids with help from a 1967 GTO and a famous mansion.