WESTERN GIANTS SYSTEM - TESTING NETWORKxxxxxxxxxxxx1-800-334-4500
Per Inquiry Radio Testing Network #3 –WESTERN GIANTS
MEDIA WEEK 14-18 COST : $3,200 (pre-paid)
These 56 western state radio stations are all in heartland DMA’s like Yakima, Butte and Duluth. As a center for local information and entertainment, these stations are powerhouse medias in their home towns. Some stations enjoy as much as a 13% market share on radio in each market. Strongly tied to the local community, these radio stations have enjoyed years of familiarity to build credibility with hard working locals. If your test commercial plays well here, you’re likely off to great success with per inquiry campaign nationally.
OVERVIEW:
We’ll run 1,344 spots over a two week period at an average cost of $2.33 per sixty second spot. Based on the results of the media test, we will then offer a performance-based pricing (Per Inquiry/CPL) for roll out on up to 1,000 additional radio broadcast venues. You’ll then pay nothing for broadcast after the test, just for each valid lead.
| DETAILS: |
56 Stations 12 Markets 5 States 1368 Spots :60 Length |
| Cost Per Spot: |
$2.33 |
| Broadcast Hours: |
5am to 10pm ROS M-Su |
| Effective Reach: |
5,500,000 |
| Estimated Audience: |
4,266,000 |
| Average CPM: |
$.50 to $.701 CPM (It costs seventy cents to reach 1,000 listeners) |
| Formats: |
Country, News/Talk, Rock, Adult Contemporary |
| Radio Format |
# of Stations |
% of Broadcast |
| Country |
13 |
23% |
| News/Talk |
13 |
23% |
| Rock |
11 |
20% |
| Adult Contemporary |
7 |
13% |
| CHR |
3 |
5% |
| Superhits |
3 |
5% |
| Oldies |
2 |
4% |
| Sports |
2 |
4% |
| Classic Hits |
1 |
2% |
| My FM |
1 |
2% |
|
56 |
|
WESTERN GIANTS
RADIO FORMAT AND MARKET COVERAGE (Up to 12 DMAs):
| Format |
Market |
Format |
Market |
| AC |
Billings - MT |
Alternative Rock |
Idaho Falls/Pocatello - ID |
| News/Talk |
Billings - MT |
Country |
Laramie - WY |
| Country |
Billings - MT |
News/Talk |
Laramie - WY |
| Superhits |
Billings - MT |
Classic Hits |
Livingston - MT |
| Classic Rock |
Billings - MT |
Rock |
Missoula - MT |
| CHR |
Bozeman - MT |
AC-Rythmic |
Missoula - MT |
| News/Talk |
Bozeman - MT |
News/Talk |
Missoula - MT |
| Adult Rock |
Bozeman - MT |
News/Talk |
Missoula - MT |
| Country |
Bozeman - MT |
News/Talk |
Missoula - MT |
| Soft AC |
Bozeman - MT |
Country |
Missoula - MT |
| Sports |
Casper - WY |
Adult Contemporary |
Missoula - MT |
| Classic Rock |
Casper - WY |
Oldies |
Shelby - MT |
| Classic Rock |
Casper - WY |
Country |
Shelby - MT |
| CHR |
Casper - WY |
AC |
Tri-Cities - WA |
| News/Talk |
Casper - WY |
News/Talk |
Tri-Cities - WA |
| Country |
Casper - WY |
Superhits |
Tri-Cities - WA |
| News/Talk |
Cheyenne - WY |
Country |
Tri-Cities - WA |
| Rock |
Cheyenne - WY |
Rock |
Tri-Cities - WA |
| Country |
Cheyenne - WY |
Country |
Twin Falls - ID |
| Hot AC |
Duluth - MN |
News/Talk |
Twin Falls - ID |
| Sports |
Duluth - MN |
Superhits |
Twin Falls - ID |
| Country |
Duluth - MN |
Classic Rock |
Twin Falls - ID |
| Oldies |
Duluth - MN |
Rock |
Yakima - WA |
| News/Talk |
Idaho Falls/Pocatello - ID |
Country |
Yakima - WA |
| Country |
Idaho Falls/Pocatello - ID |
CHR |
Yakima - WA |
| Hot Ac |
Idaho Falls/Pocatello - ID |
News/Talk |
Yakima - WA |
| Classic Rock |
Idaho Falls/Pocatello - ID |
MY FM |
Yakima - WA |
| News/Talk |
Idaho Falls/Pocatello - ID |
Country |
Yakima - WA |
Download PDF
Frank Pournelle
1-800-334-4500
www.Direct-Response-Radio.com
www.LastSecondMedia.com
www.WebVideoLaunch.com
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